Matias Honorato
CMO
About Us
We're Andrea & Matias.
A product leader and a growth operator, partnering with B2B and B2C tech companies to build AI-native go-to-market systems.
We combine 20+ years of product, growth, and AI workflow engineering — embedded directly with your team, building the systems that turn ICPs into pipeline and product into revenue.
Why Tacttus
A rare combination,
A rare combination,
embedded with your team.
We bring together what most consultancies split apart: product leadership, growth engineering, and AI-native execution. Then we embed inside your team and ship.
Product-Led Growth
We design products that grow themselves — onboarding flows, monetization loops, and AI-powered features backed by 10+ years of B2B and B2C product leadership.
AI Workflow Engineering
We build the AI infrastructure for sales, marketing, and revops — pipelines that compound, not chatbots that demo well. Production systems, not prototypes.
Embedded Operator Model
We don't write decks. We sit inside your team, build the systems, hire the people, and ship until the metrics move. Forward-deployed by default.
Andrea · CEO
10+ years building and shipping
10+ years building and shipping
products customers actually use.
$0 → $4M
ARR (Strategic Products)
+1,000%
Engagement Growth
+105%
ARR Growth (Single Year)
Led product strategy at Bynder, taking strategic products from $0 to $4M ARR while shipping the company's fastest-growing product (1,000% engagement, 105% ARR growth in one year). Implemented advanced AI features including facial recognition and automated image processing.
Senior Technical Product Manager at Function Health, the longevity-focused diagnostics platform. Built and shipped product surfaces at the intersection of clinical data, consumer experience, and AI-driven insights.
$0 → $3M
First Revenue Milestone
4 Partners
Google · Gates · NBC · Univision
Launched and scaled a crowdfunding platform from inception to its first $3M in revenue, forging partnerships with Google, the Bill & Melinda Gates Foundation, NBC News, and Univision.
BBA, UC Berkeley (Haas) · MS Big Data Analytics, Spain Business School
Matias · CMO
Scaling growth at venture-backed
Scaling growth at venture-backed
tech companies.
Joined as the first growth hire. In two years, we increased ARR from nearly zero to tens of millions, with thousands of companies and tens of thousands of employees now using Thatch. In these two years we raised a Series A and Series B from top-tier VCs. I hired and led a team of six in product growth, growth engineering, content marketing, lifecycle, and engagement.
Led growth initiatives for a cross-chain interoperability protocol. Built developer relations programs, partnership pipelines, and ecosystem growth strategies that helped expand the transfer volume through the network to $6.5B+, growing the number of transactions to +100K/mo.
$100M+
VC Investment Raised
0 → 8-Fig
ARR Growth
10,000s
Active Members
Joined as the second growth hire to help scale the company from a couple of hundred members to tens of thousands of active users, with revenue growing to a double-digit million figure ARR. Owned and managed all Tally's organic growth strategy and team, as well as our Google Ads budgets, growth infrastructure and attribution systems.
~100%
Qualified Accounts Growth
~200%
Loan Origination Growth
Drove significant improvements in SEO strategy, organic and paid channels performance, directly contributing to major growth in new qualified accounts and loan origination volume.
Featured Writing
Ask Me Anything
Thoughts on growth, strategy, and building teams.
A First Principles Approach to Growth
Breaking down growth strategy from fundamental truths rather than assumptions.
Read on MediumBuilding a World-Class Growth Team
How to structure, hire, and scale a high-performing growth organization.
Read on MediumCreating a Lasting Growth Strategy for Web3
Adapting proven growth frameworks for the decentralized ecosystem.
Read on MediumGrowth Frameworks: From Web2 to Web3
Translating traditional growth frameworks for the blockchain era.
Read on Medium